Unclaimed brand
Sustainable, ethical and inexpensive 100% GOTS kids organic clothes. From new-born and toddlers clothing, to kids and teens. These clothes are made with the softest organic cotton in sustainable ways, helping save the planet one step at a time. Ethical wooden toys and crafts, books, Yoto & Tonies. Worldwide shipping.
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Hex Code
Color name
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#E7E7E7
Mercury
231, 231, 231
0, 0, 91
0, 0, 0, 9
#5C5C5C
Scorpion
92, 92, 92
0, 0, 36
0, 0, 0, 64
#FFFFFF
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255, 255, 255
0, 0, 100
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Simply So Lovely is a UK-based children’s clothing, books and toys retailer operated by GioRaph Ltd. The brand focuses on colourful, sustainable and ethically minded products, including children’s clothing made from organic cotton. Its range covers newborns, toddlers and older children, with options for girls and boys aged up to 12, alongside clothing for teens mentioned in its store introduction. Garments include babygrows, dresses, dungarees, coats, jumpers, leggings, pyjamas, swimwear, tops, underwear and accessories. The store stocks clothing brands such as Frugi, Kite, Maxomorra and Villervalla.
Beyond clothing, Simply So Lovely offers books for children and adults, activity and magic-painting books, family games, stationery and back-to-school items, as well as wooden toys and crafts. Its audio and storytelling products include Tonies, Tonieboxes and accessories, plus Yoto products, with character, story and educational selections. Customers can also find a Tonie subscription service and payment plans. The retailer provides worldwide shipping, with UK free postage available on orders over £25, and publishes shipping, returns and sizing information online.
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E-commerce and Shopping
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The – Simply So Lovely name, logos and brand assets are trademarks of – Simply So Lovely and its affiliates. Brandfetch isn't affiliated with or endorsed by – Simply So Lovely. Their use is subject to – Simply So Lovely's brand guidelines.