Unclaimed brand
SimplyGood sells natural, safe, and effective household cleaning and personal care products that are safer, and better for the planet. Shop our range for natural and eco-friendly products.
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#2351A4
Matisse
35, 81, 164
219, 65, 39
79, 51, 0, 36
#97B5ED
Perano
151, 181, 237
219, 70, 76
36, 24, 0, 7
#428445
Goblin
66, 132, 69
123, 33, 39
50, 0, 48, 48
SimplyGood is a Singapore-focused brand offering natural, eco-friendly household cleaning and personal care products. Its range is designed to provide effective cleaning with less reliance on conventional chemical products and disposable plastic packaging. The company says its products use natural ingredients, are safe to use around children and pets, and include solutions tested for effectiveness, with TURI Lab certification referenced on its site.
Products include laundry detergent sheets, colour and dirt catcher sheets, cleaning cloths, and refill tablets for multi-purpose, bathroom, window and glass cleaning, and foaming hand soap. SimplyGood also sells starter kits, food-safe sanitizers and insect repellents, giving customers options for everyday home care. Its refill format is intended to let customers buy the product they need while reducing water and packaging. Monthly subscriptions for refill tablets offer a 15% saving, and products are available individually or in bundles. The brand reports that more than 40,000 Singapore households have made the switch and offers online shopping, retail locations, and customer support.
Brand industry
Heavy Industry and Engineering
Company type
Privately Held
Year founded
2021
Company size
11-50 employees
The SimplyGood name, logos and brand assets are trademarks of SimplyGood and its affiliates. Brandfetch isn't affiliated with or endorsed by SimplyGood. Their use is subject to SimplyGood's brand guidelines.