Unclaimed brand
Founded by Dato' Siti Nurhaliza, SimplySiti blends elegance, halal innovation, and Malaysian heritage. Explore products made to empower women everywhere.
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#FDD10F
Candlelight
253, 209, 15
49, 98, 53
0, 17, 94, 1
#FC919F
Sweet Pink
252, 145, 159
352, 95, 78
0, 42, 37, 1
#224391
Bay of Many
34, 67, 145
222, 62, 35
77, 54, 0, 43
Simplysiti is a renowned brand in Malaysia, founded by the iconic Dato’ Sri Siti Nurhaliza Tarudin, who is widely loved and admired for her entertainment talents. With a remarkable career spanning over 20 years, she has risen to become Malaysia’s No. 1 entertainer and a role model for both the young and old.
Born in Termeloh and hailing from Kuala Lipis, Dato’ Siti's journey to stardom began when she won the prestigious singing competition ‘Bintang HMI’ in 1995, and since then, there has been no looking back. Recognizing her immense success and talent, Dato’ Siti ventured into the beauty and skincare industry by launching SimplySiti in 2010. This premium local brand has made waves not only in Malaysia but also in the international market.
SimplySiti offers a wide range of cosmetic, skincare, fragrance, and wellness products that are of top quality and affordability. With a strong commitment to maintaining its local identity while having international appeal, SimplySiti has positioned itself as a leader in the highly competitive FMCG cosmetics and skincare market. As a visionary brand, SimplySiti aspires to become the top and best Asian brand in the beauty industry.
With Dato’ Siti’s genuine passion for charitable and social work, the brand continually contributes to elevating the Muslim economies and supports various causes. Join the SimplySiti family and experience the excellence that this extraordinary brand has to offer
Brand industry
Heavy Industry and Engineering
Company type
Suggest company type
Year founded
Suggest founded year
Company size
11-50 employees
How do I download the SimplySiti logo?
The SimplySiti logo comes as a dark logo. Download as transparent PNG.
What are SimplySiti's brand colors?
The SimplySiti color palette uses the hex codes #FDD10F, #FC919F and #224391.
The SimplySiti name, logos and brand assets are trademarks of SimplySiti and its affiliates. Brandfetch isn't affiliated with or endorsed by SimplySiti. Their use is subject to SimplySiti's brand guidelines.