Bitly is a digital connections platform that helps businesses and individuals create, share, and measure links and QR code experiences. Its products include a URL shortener, branded and mobile links, QR codes and 2D barcodes, link-in-bio pages, digital business cards, UTM campaign tools, analytics, and dynamic routing. The platform also provides tools to customize links, track performance, and connect digital content with audiences across channels.

Bitly serves organizations in sectors including retail, consumer packaged goods, hospitality, media and entertainment, technology, healthcare, financial services, education, and professional services. Its solutions support goals such as customer engagement, consumer connections, interactive experiences, product education, and streamlined guest services. Businesses can explore integrations with existing tools, developer API resources, and options for enterprise use. Bitly also offers a resource library, blog, guides, webinars, customer stories, and support materials to help users make the most of its products. With branded links and measurable engagement features, Bitly enables organizations to manage digital touchpoints and understand how audiences interact with them.