Simulmedia

Simulmedia is a leading brand that specializes in data-driven TV advertising, helping businesses maximize their customer data efficiently. They offer a range of services to empower brands to reach their target audience effectively, driving growth and establishing new customer baselines. One successful case study involved Simulmedia partnering with gourmet food brand Harry & David to enhance their customer reach on Mother's Day.

With the challenges presented by the pandemic and an increasingly competitive ecommerce environment, Harry & David aimed to connect more families and spread their message effectively. Simulmedia utilized their TV+® Streaming Self-Service Advertising Platform to target and measure the impact of the campaign. By leveraging their data-driven approach, Simulmedia reached 88 million unique households and drove a significant increase in search activity.

The campaign delivered a return on ad spend of 2x and drove over 21,000 sessions to the brand's site confirmation page. With Simulmedia's expertise, Harry & David achieved their goals of expanding video channels, connecting with a broader set of customers, and reaching untapped members of their target audience at the lowest possible cost. Simulmedia's ability to optimize in a digital-like fashion and provide actionable insights proved invaluable to Harry & David's success.

Overall, Simulmedia's data-driven TV advertising solutions offer brands like Harry & David the opportunity to maximize their reach, strengthen customer connections, and drive growth in a rapidly evolving market