Singer Reimagined is an award-winning high-watchmaking brand based in Geneva and part of the prestigious Singer Group. Known for their exceptional craftsmanship and innovative designs, Singer has become a global leader in luxury timepieces. The brand's concept revolves around the idea of reimagining, combining iconic design with twenty-first century engineering and material science.

Originally founded in 2009 as Singer Vehicle Design, the brand's focus was on restoring bespoke Porsche 911 cars to perfection. However, their passion for iconic automotive design led them to explore the world of analogue mechanical watches. Singer Reimagined was born from the collaboration between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a renowned Italian watch designer.

Their shared fascination with mechanical icons, especially sport-classic chronographs of the late 1960s and '70s, inspired them to create powerful timepieces that would reimagine high-watchmaking. With milestones such as the launch of the Skeleton Collection, featuring a revolutionary movement and a new caoutchouc black openwork strap, Singer continues to push the boundaries of design and functionality. Their dedication to beauty and innovation has earned them recognition, including the prestigious Best Chronograph watch award at the Grand Prix de Genève.

Discover the extraordinary craftsmanship and timeless elegance of Singer Reimagined