Brand Captains

Sir. James 101 is a non-alcoholic drinks brand focused on “better mocktails,” offering alternatives inspired by familiar cocktails. Its drinks are described as carefully crafted with natural ingredients, flavor expertise, and an emphasis on taste. The range includes alcohol-free G&T, Ginger Mule, Paloma, Mojito, Pink G&T, Spritz Aperitif, and Passionfruit Martini. Flavor profiles include juniper and lime, sweet and spicy ginger, blue agave and grapefruit, spearmint and lime, raspberry aromas, natural herbs and orange, and vanilla with passionfruit.

The brand presents its mocktails as suitable for enjoying at home or in bars and restaurants, and invites consumers to explore the range and share their favorites. Sir. James 101 also works with professional clients and partners, including supermarkets, drinks retailers, online shops, bars, hotels, restaurants, event organizers, and gifting businesses. Its website provides information about distributors by country, trade benefits, and opportunities to work together. The brand encourages feedback and welcomes contact from prospective trade customers and collaborators seeking to bring its alcohol-free drinks to consumers across different markets.