SiteLead is a website improvement tool designed to help businesses and individuals understand visitor behavior and increase conversions without complex implementation or high costs. Formerly known as Kengawara, the service combines heatmap analysis with pop-ups and overlays that can help reduce visitor drop-off and encourage actions such as purchases, registrations, or social media follows.

Its heatmaps show where visitors click, how far they scroll, and which areas attract their attention, giving users practical insight into what to improve. For follow-up campaigns, SiteLead offers exit-prevention pop-ups, position-based pop-ups, and sticky overlays. Higher-tier plans include features such as A/B testing, conversion segmentation, scheduled displays, and AI-powered exit prediction and optimization. Plans are available for different traffic levels and needs, including a free option, with paid subscriptions offering expanded page limits, data retention, and functionality.

SiteLead serves a broad range of users, from individuals and small businesses to advertising agencies and web production companies.