SiteTruth

SiteTruth is a brand that aims to tackle one of the internet's biggest problems: web spam and unidentified online businesses. They strive to identify the name and address of businesses behind websites, as required by law in many developed countries. By providing this information, SiteTruth influences search rankings and ensures trustworthy businesses are highlighted.

They down-rate sites that sell products without an identifiable business, such as doorway pages, affiliate sites, and anonymous businesses. Unlike other rating systems, SiteTruth has extensive coverage of the web and doesn't rely on businesses paying fees for approval. Instead, they check existing business records to verify legitimacy.

While not infallible, SiteTruth connects with anti-phishing sites to combat identity theft and outright fraud. This technology demonstration and test site showcases an early version of their system, with advancements expected to appear in major search engines in the future. The technology behind SiteTruth is backed by U.

S. Patent #7,693,833 and other patents