Sixtyproof

@sixtyproof.co.nz

We're plain language experts who work with large New Zealand organisations to make their web content easier to find, understand and use. What we do: * Writing, editing and content design * Content strategy * Information architecture * Search engine optimisation * User testing and research * Guides and training Who we’ve worked with: * Kiwibank * Te Papa * Department of Internal Affairs * Govt.nz * Consumer Protection * Business.govt.nz * Ministry for Business, Innovation and Employment * ACC * Ministry for Primary Industries * Wellington City Council * Government Procurement and Property Group * Oranga Tamariki * WorkSafe * Own Your Online * Tupu.nz * Employment.govt.nz * Product Safety New Zealand * Employment Relations Authority * New Zealand Defence Force * New Zealand Qualifications Authority * Office for Seniors * Overseas Investment Office * Land Information New Zealand * Wellington City Libraries * Woolworths NZ * REANNZ * Site Safe * RealMe * Victoria University * ANZ “I am continually impressed by their standard of writing and the professional integrity they bring to creating content. To top it off, they get the strategic context and I appreciate their ability to question and shape the wider content and product strategy. To me, they are the essence of quality content on the web.” — Victoria Wray, Govt.nz “Not only are they excellent writers and content strategists, but they're also really lovely and easy to work with. We couldn’t recommend Sixtyproof any higher!” — Bron Thomson, Springload “[They are] particularly capable of working across a large number of stakeholders (both internal and alongside other agencies), in complex regulatory situations and in a constantly changing technical, legal and cultural environment. I unreservedly recommend Sixtyproof to any organisation looking to create or recreate their content in an effective, sustainable and responsible way.” — Clayton Foster, Kiwibank

sixtyproof.co.nz

Sixtyproof's Company Logos

Sixtyproof's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#23282F

Shark

35, 40, 47

215, 15, 16

26, 15, 0, 82

#000000

Black

0, 0, 0

0, 0, 0, 100

#E9E9E9

Mercury

233, 233, 233

0, 0, 91

0, 0, 0, 9

About Sixtyproof

Sixtyproof is a leading web content design and strategy agency based in Wellington, New Zealand. With a focus on large-scale content strategy and information architecture, user experience design, and plain English copywriting, we specialize in making websites easier to find, use, and understand. Our team of experts collaborates with big, complex organizations to optimize their online presence.

We take pride in our ability to simplify complex content, reducing word counts while improving site readability and user comprehension. One recent project saw us reduce the number of words by two-thirds, resulting in enhanced user understanding and engagement. Our success in this regard is backed by comprehensive user testing and positive feedback from satisfied clients.

At Sixtyproof, we value effective communication and efficiency. While we primarily work remotely using tools like GatherContent, Basecamp, and Trello, we are also more than willing to meet with clients anywhere in New Zealand. Contact us at hello@sixtyproof.

co. nz or call 021 903 112 to learn more about how we can help enhance your online presence