La Hoya is a ski resort in Esquel, Chubut, offering mountain experiences for skiers, snowboarders and visitors who prefer to explore on foot. The resort welcomes people of different abilities, with runs ranging from easy to very difficult and activities designed for both beginners and experienced mountain-goers. Its 17.6 kilometres of pistes are prepared by an operations team, while a live snow report shares current information about weather, snow conditions, open runs and operating lifts.

Visitors can make the most of their trip with ski and snowboard lessons, supported by a team of 44 certified instructors, as well as equipment rental, lift passes and parking. La Hoya also offers activities for pedestrians, providing ways to enjoy the mountain without skiing. For a break between outings, guests can visit Parador El Zorro for a dining experience. The resort publishes news, schedules, rates and safety information to help guests plan their visit, and shares updates through its website and social media channels.