Lazada Group, established in 2012, is the leading eCommerce platform in Southeast Asia, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada combines advanced technology, robust logistics, and seamless payment solutions, aiming to serve 300 million customers by 2030. The platform’s flagship offering, LazMall, launched in 2018, features over 32,000 international and local brands, ensuring 100% product authenticity and fast delivery, while its Marketplace facilitates retailers in reaching new customers with a comprehensive suite of services.

Lazada’s business model is supported by a vast logistics network, including fulfillment centers in 17 cities, and a commitment to adapting to consumer needs through real-time data usage. The platform also promotes cross-border trade, giving Southeast Asian brands access to global markets and introducing international products to the region. With a focus on enhancing the shopping experience, Lazada continues to innovate and revolutionize retail in Southeast Asia.