SleepyCapi is a children’s bedtime brand built around a cuddly plush companion and personalized audio stories. Its SleepyCapi plush is designed for children to hug at bedtime and contains no electronics. Families can pair it with Capi Adventures, a membership that turns details parents share about a child’s week—such as upcoming events, worries, interests, and milestones—into bedtime adventures starring the child and SleepyCapi. Parents complete a brief weekly check-in, choose which nights they want stories, and decide what moments to include. Stories can reflect real-life experiences, such as a first swimming lesson, or venture into imaginative settings.

The SleepyCapi plush, with the first month of Capi Adventures included, costs $34.99 with free shipping. The membership is activated separately after delivery; if families choose to continue, it costs $9.99 per month after the included month and can be canceled anytime. The plush remains the family’s to keep whether or not they continue the membership.