Slick Willys is a United Kingdom-based brand specializing in speed polish systems and care products for water sports boards. Its central offering is an environmentally safe, ultra-low-friction, hydrophobic polish system designed to shed water, protect boards from UV damage, reduce sand scratches, and help improve speed. The brand describes its formula as long-lasting and offers products for surfboards, stand-up paddleboards, windsurf boards, kiteboards, foil boards, and kayaks.

Alongside its polish systems, Slick Willys sells separate board-care items, including surfboard bottom cleaner, bottom sealer, bottom polish, and carbon polish. The range is organized to serve different board types and maintenance needs, with information about how to use the products and customer reviews available through the site. Slick Willys also offers branded clothing in female-fit and male-fit options. Customers can browse new products, contact the company, and find information about delivery and secure payment. The site provides trade enquiry details and invites visitors to sign up for news and special sales. For customer enquiries, the brand lists [email protected].