Visit SLO CAL is the non-profit countywide destination marketing and management organization for SLO CAL (San Luis Obispo County, California). Our mission is to inspire travel and foster unique experiences while championing the quality of life to create economic growth for SLO CAL. We work with our investors, partners, stakeholders, and the community to promote SLO CAL to both domestic and international visitors.

Our strategic focus is to establish SLO CAL as a favorite West Coast destination known for its signature slower pace of life and unique mix of incredible, immersive guest experiences. We are committed to inclusivity, excellence, and sustainability, and our core values emphasize stewardship, authenticity, and future focus.

With a vibrant and sustainable vision for SLO CAL, our multi-year strategic plan is aimed at enhancing the resident quality of life and improving visitors' experiences. Our offerings include a wide range of activities, events, places to eat and stay, and resources to plan your SLO CAL adventure. Explore the beauty of San Luis Obispo County and plan your next trip with Visit SLO CAL.