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Hex Code
Color name
RGB
HSL
CMYK
#FF9800
Pizazz
255, 152, 0
36, 100, 50
0, 40, 100, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#212121
Mine Shaft
33, 33, 33
0, 0, 13
0, 0, 0, 87
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group stands as Southeast Asia's premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a goal to serve 300 million customers by 2030, Lazada connects a diverse consumer base through its advanced technology, robust logistics, and secure payment solutions. As the regional flagship of Alibaba Group since 2016, Lazada benefits from state-of-the-art technology to enhance the shopping experience.
The platform features LazMall, a leading virtual mall showcasing over 32,000 authentic brands, guaranteeing swift delivery and easy returns. Additionally, Lazada Marketplace provides retailers with access to millions of potential customers and a comprehensive suite of services to optimize their sales. Its cross-border capabilities facilitate access to international products, making it easy for Southeast Asian brands to connect with global consumers. With a focus on safety, convenience, and a wide product range—including health & beauty, electronics, and fashion—Lazada is reshaping the retail landscape in the region.
Brand industry
E-commerce and Shopping
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The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.