Unclaimed brand
SMA® HCP is a dedicated resource hub for UK healthcare professionals, offering expert guidance, educational tools, and downloadable materials to support infant nutrition, development, and care from birth through toddlerhood.
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Hex Code
Color name
RGB
HSL
CMYK
#511966
Honey Flower
81, 25, 102
284, 61, 25
21, 75, 0, 60
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#500778
Windsor
80, 7, 120
279, 89, 25
33, 94, 0, 53
SMA® HCP is a UK-focused resource hub from SMA® Nutrition, a registered trademark of Société des Produits Nestlé S.A. Designed for healthcare professionals, the site provides information and practical support for infant feeding, nutrition, development and care from birth through toddlerhood. Its resources cover breastfeeding, formula feeding, feeding difficulties, gut health, weaning, faltering growth and preterm care, alongside clinical evidence on topics such as HMOs and the infant gut microbiome.
Healthcare professionals can access articles, downloadable materials, parent resources, FAQs, self-learning tools and on-demand webinars. The site also presents SMA’s product range, including formula milks, preterm products, specialist milks, SMA ADVANCED, SMA and LITTLE STEPS products. These offerings are supported by educational content intended to help professionals make informed decisions and guide conversations with families.
SMA HCP provides access to product and feeding support through its Careline, live chat, email, WhatsApp and local Paediatric Product Specialists in the UK and Ireland. The brand emphasizes breastfeeding as the ideal nutritional start and provides guidance for situations where infant formula is used.
Brand industry
Health
Company type
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Year founded
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Company size
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Infant formula milk
Specialist infant milks
Preterm infant nutrition
Paediatric feeding education
Human milk oligosaccharide research
How do I download the SMA HCP logo?
The SMA HCP logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does SMA HCP's branding look like?
The SMA wordmark uses a distinctive lowercase “sma” letterform with a small dot-and-arc motif above it and “Professional” beneath; the wider identity also carries the heritage cue of a circular gold “Since 1919” seal. Rounded geometric lettering and deep purple branding sit against pale aqua and warm cream, with gold accents; photography of babies, parents and clinicians is paired with spacious layouts and soft lavender content panels.
What are SMA HCP's brand colors?
The SMA HCP color palette uses the hex codes #511966, #FFFFFF and #500778.
The SMA HCP name, logos and brand assets are trademarks of SMA HCP and its affiliates. Brandfetch isn't affiliated with or endorsed by SMA HCP. Their use is subject to SMA HCP's brand guidelines.
