Smak av hav

Smak av hav is a Norwegian seafood initiative building a digital food system that connects seafood suppliers, restaurants and consumers. Its aim is to make fresh, locally sourced seafood more accessible while shortening the journey from sea to table and reducing unnecessary intermediaries and food waste. The system enables consumers to pre-order seafood, helping suppliers plan deliveries and limit waste. Restaurants can order what they need and receive fresher seafood, with information about the catch following it to the guest’s plate.

Smak av hav also invites seafood suppliers, food-service businesses and potential pickup locations to join its network. Suppliers can reach new markets, with delivery across Norway, and work with the company to tailor products. Pickup partners can attract customers by offering fresh seafood locally. The brand’s ambitions include supporting Norwegian fishers, strengthening local value creation and improving food preparedness. It places fair pricing, ease of use, traceability and sustainability at the centre of its approach, with the broader goal of making Norwegian seafood more varied, transparent and appealing to consumers and visitors.