SmallBizSatUK is a grassroots, non-commercial campaign that aims to highlight the success of small businesses and promote the importance of shopping locally. By encouraging consumers to 'shop local' and support small businesses in their communities, SmallBizSatUK aims to have a lasting impact on small businesses in the UK. The campaign culminates on the first Saturday in December each year, known as Small Business Saturday, when customers across the UK are encouraged to show their support for small businesses online, in offices, and in stores.

Many small businesses participate by hosting events and offering discounts to attract customers. Since its inception, SmallBizSatUK has engaged millions of people, resulting in billions of pounds spent with small businesses on Small Business Saturday. The campaign generates a high level of engagement on social media, with hashtags like #SmallBizSatUK and #SmallBusinessSaturday trending throughout the day.

SmallBizSatUK has received public support from key figures including the Prime Minister, leader of the opposition, and the Mayor of London. It has also witnessed a surge in Facebook, Instagram, and Twitter posts as more people share their small business stories. Join SmallBizSatUK in supporting local businesses and making a big difference in your community