Small Planet

Small Planet is a zero-party data intelligence company offering Rover, a platform for collecting user-consented, validated consumer data. Its Rover SDK captures SKU-level purchase information, streaming watch histories, and AI conversation data from users’ connected inboxes and online accounts. Data is collected from user-authorized devices, with the company emphasizing merchant verification, transparency, privacy, and ongoing updates.

Rover supports competitive intelligence, media measurement, market research, and audience targeting. Businesses can use its SKU-level data to understand what consumers buy from competitors and explore shopper insights and market benchmarks. For media measurement, the platform connects ad exposure with purchases to assess campaign attribution, brand and product lift, and media return on investment. Verified purchase behavior can also inform high-intent shopper segments and purchase-based targeting.

Small Planet reports connections to more than 50,000 email merchants and 30 connected merchants, with over 100 million transactions processed. The company presents Rover as a way to build durable, privacy-respecting participant relationships and offers demos and sales consultations for organizations exploring its data collection and intelligence solutions.