Smart THC is a tourism and hospitality consulting brand that offers a wide range of solutions to enhance the development of destinations. They provide services in areas such as investments, governance, data and innovation, marketing and promotion, visitor experience, education and training, sustainability, and tourism security and crisis management. With a focus on Latin America, Smart THC understands the diversity and potential of the region, allowing them to cater to the specific needs of local communities.

They have worked on various projects, including market studies, tourism branding, and the development of sustainable standards. The brand takes pride in its affiliation with the World Tourism Organization and its commitment to ethical tourism practices and sustainable development goals. With their expertise and innovative strategies, Smart THC is dedicated to transforming and improving the tourism industry in the region