Smart About Money
@smartaboutmoney.co.za
SmartAboutMoney.co.za is a consumer financial education website that aims to empower all South Africans to make good money decisions. An initiative of the Association for Savings and Investment South Africa (ASISA), the website provides consumers with accurate, unbiased, plain-language information about regulated financial products and services. Users can also use the site’s calculators to test financial decisions about paying off debt, saving or drawing an income in retirement, without signing up for someone to contact you or being enticed to buy financial products. SmartAboutMoney explains the products and services in the savings and investment, life assurance industries and financial planning industries, but plans in time to expand into all areas that affect consumers’ personal finances. While the site aims to empower consumers to take charge of their financial situations it also actively encourages users to use their newly gained knowledge to have a meaningful discussion with their financial advisers. The comprehensive educational material has been developed by Laura du Preez, one of South Africa’s most experienced personal finance journalists. The content has been checked for accuracy by ASISA’s senior policy advisers (subject matter experts in their own right), ASISA member representatives and many other experts where relevant. In addition, all educational content also carries the approval of the ASISA editorial committee.
Smart About Money's Company Logos
Smart About Money's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#00AFAD
Persian Green
0, 175, 173
179, 100, 34
100, 0, 1, 31
#FF6D4F
Persimmon
255, 109, 79
10, 100, 65
0, 57, 69, 0
#1A1A1A
Cod Gray
26, 26, 26
0, 0, 10
0, 0, 0, 90
About Smart About Money
Smart About Money is a brand dedicated to empowering individuals in making informed financial decisions. As an initiative by ASISA, they offer a wide range of products and services to support individuals in various stages of life. Whether you are planning for your future, settling down, managing your own small business, or navigating mid-life, Smart About Money provides resources to help you make smart money choices.
Their services include financial advice, estate planning, debt management, saving and investing, retirement planning, and insurance solutions. They offer expert guidance on topics such as investment basics, understanding unit trusts, exchange traded funds, hedge funds, and sustainable investing. Smart About Money also supports individuals in insuring their life, disability cover, income protection, severe illness cover, funeral cover, and group life cover.
Additionally, they provide tools and calculators for financial health check, budget planning, debt repayment, savings goals, tax calculations, and more. Smart About Money is committed to helping individuals achieve financial security and peace of mind by providing them with the knowledge and resources they need to make informed decisions
Brand industry
Finance
Company type
Nonprofit
Year founded
Suggest founded year
Company size
2-10 employees
