SmartCustomer is a reputable online platform dedicated to providing trustworthy business ratings and reviews, empowering consumers to make informed purchasing decisions. Founded in 2006 in Silicon Valley by Dr. Rodney Gin, Jeremy Gin, and Michael Lai, SmartCustomer emerged as a response to the rampant fraud and scams prevalent in online shopping. With backing from notable investors including 500 Startups and the National Science Foundation, the company has grown into a leading resource for millions worldwide, acting as an official Google Review Partner.

SmartCustomer boasts over 140,000 reviewed businesses and has helped more than 200 million buyers navigate the complexities of online purchases safely. By emphasizing trust and transparency, the platform ensures integrity in every review, encouraging consumers to evaluate products based on authentic feedback. Users can easily access reviews, write their experiences, and benefit from valuable insights to avoid scams. With a mission to promote honesty in every transaction, SmartCustomer stands as a vital tool in today’s digital marketplace.