Smarter | Zagreb is a specialized consulting company, particularly in the field of agriculture and food sectors. With years of experience in the industry, our team offers smart solutions for successful business operations. We have the knowledge, experience, experts, and vision for a sustainable and successful agriculture.

We provide analysis, develop and implement strategies, and create new business models for your sustainable operations. Our multidisciplinary approach ensures you a competitive advantage by combining the expertise and experience of leading experts in agriculture, food industry, finance, law, human resources, and integrated communications. With our team of experts from various domains and active collaboration with major global advisory companies and audit firms, we ensure innovative solutions tailored to your specific needs.

Our efficient decision-making processes involve all stakeholders, from private and public sectors to the media and organizations, ensuring your projects are not left to chance. With our dedication and detailed planning, combined with knowledge and practical experiences, we deliver results. Our vision is to establish a sustainable and profitable management system in the agriculture and food industry through knowledge, activities, and partnerships with internationally recognized experts and relevant institutions.

With our expertise and activities, we influence policymakers to drive positive business changes. At Smarter, we believe that agriculture is one of the fundamental economic sectors for the Republic of Croatia. Croatia has all the natural resources, land, water, tradition, for competitive agricultural production.

We aim to achieve a consensus among all stakeholders in society about the value and importance of agriculture for rural development, as it is essential for the long-term sustainability and growth of agricultural production. We firmly believe that Croatia can and should produce its own food for its needs. The agricultural production should be based on a high degree of self-sufficiency, focusing on agricultural and food products for which we have comparative advantages and can competitively offer them in the global market.

We are confident that achieving self-sufficiency, along with increasing competitiveness, will transform Croatia from a food importer to an exporter. With our knowledge and expertise, we can achieve these goals through comprehensive land reform, strengthening horizontal and vertical integration within agriculture and between agriculture and the food