Workstand

Workstand is a technology and services company focused on helping independent bicycle retailers compete online and in-store. Founded by bike retailers, it builds its platform around the product data and workflows of bike shops, rather than general-purpose retail needs. The company serves more than 1,200 bike shops and connects retailers with over 800 brands and suppliers.

Its platform includes customizable bike shop websites and ecommerce tools, with cycling product catalogs populated with specifications, images, pricing, and supplier availability. Real-time inventory and pricing updates help shops present accurate product information, while in-store and online stock can stay synchronized. Retailers can choose packages with different catalog coverage, theme access, and support options, and add ecommerce as their needs grow.

Workstand also offers custom web design, marketing and maintenance, Google Ads management, customer loyalty tools, and advisory services for retail growth. Its services are designed to support online discovery, local sales, and the day-to-day connection between a shop’s digital storefront and physical store.