Smartfish Inc.

Smartfish is an HR consulting practice that helps organizations build strong, supportive workplace cultures aligned with their business goals. Its approach focuses on creating an environment where employees feel valued, supported, and empowered, helping businesses encourage engagement, productivity, and growth. Smartfish provides HR solutions designed to scale with each client’s vision, supporting organizations from startup through periods of growth.

Its services span key stages of the employee experience and HR operations, including onboarding, compliance, conflict resolution, strategic planning, and day-to-day HR support. The firm also helps clients establish HR foundations and departments, including building an HR function from the ground up. Drawing on experience across industries, from technology startups to global brands, Smartfish aims to help organizations make effective use of limited resources.

Founder Amy Ashton leads the practice, delivering customized solutions based on each client’s needs and helping teams and workplace cultures thrive. Smartfish positions itself as a reliable partner for organizations seeking practical, tailored HR guidance as they develop their people strategies and support their teams.