Smarties® invites you to dive into a colorful world of chocolate fun! For over 140 years, this iconic brand has delighted taste buds with its whimsical sugar-shell-coated chocolates filled with smooth milk chocolate. Originally known as 'Chocolate Beans' upon its introduction in 1882 by Rowntree’s in York, Smarties® transformed in 1937 to offer a vibrant array of eight colors—red, orange, blue, green, yellow, pink, violet, and brown—creating an adventurous treat for every occasion. Made from responsibly sourced cocoa, Smarties® are free from artificial colors, flavors, and preservatives, ensuring a delightful experience that you can trust.

Smarties® products are available in various forms, including sharing bags, hex tubes, and multipacks, making them perfect for snacking or adding a splash of color to birthday cakes and desserts. Join the Smarties® community and explore fun recipes that make snack time even more enjoyable. Through their commitment to sustainability and imaginative play, Smarties® continues to be a favorite among families, brightening days one chocolate at a time!