The brand emphasizes the importance of safe maternity practices, advocating for clearer advisories regarding the potential hazards associated with home births. Maternity experts highlight the growing trend of home deliveries due to personal reasons, yet they stress the critical need for these deliveries to be supervised by experienced midwives, particularly in complex cases. With an alarming rise in complications during pregnancy, the brand aims to promote informed choices for expectant mothers and ensure open communication about potential risks.

Their message is underscored by recent tragic incidents, showcasing the consequences of inadequate care and the challenges faced by overworked midwives. The brand specifically advises mothers with complicated medical histories or those expecting for the first time to consider hospital births for immediate access to specialized care. Ultimately, it champions the need for qualified maternity teams to support safe home deliveries for low-risk pregnancies, while emphasizing the significance of expert guidance and transparent discussions between practitioners and pregnant women