SmartSAVER is a brand that has been making a positive impact in Canada for over a decade. As a program launched by the Omega Foundation, SmartSAVER focuses on helping families with modest incomes save for their children's post-secondary education. One of their key initiatives is increasing participation in the federal government's Canada Learning Bond (CLB).

Thanks to their efforts, CLB participation has risen from 20% to an impressive 40%, benefiting an additional 1. 7 million families. SmartSAVER provides a range of resources to support families on their savings journey.

Families can learn how the CLB works, access helpful tools and resources, and even download research reports. The brand also keeps families informed through regular news updates, sharing advocacy efforts, legislative changes, new partnerships, and heartwarming testimonials from families who have benefited from the program. With their new online portal, MySmartFUTURE, SmartSAVER has made it easier than ever for families to start saving.

This user-friendly platform connects families with financial institutions and products, empowering them to believe in a reality where their children can pursue post-secondary education. Overall, SmartSAVER is a catalyst for change in the asset-building space for modest-income Canadians. Their mission is to ensure that every family has the opportunity to save for their children's future education, and they are actively working towards making this a reality