Shaman Wholesale is a business-to-business distributor serving retailers including headshops, smartshops, vape shops, shisha businesses, seed shops, and tobacco stores. The company says it has provided service and product knowledge since 1994, supplying thousands of selected products with current stock information. Retailers can apply for an account by submitting business details and registration and tax information; approved members gain access to ordering and account features.

Its catalogue spans headshop goods such as bongs, pipes, grinders, rolling papers, lighters, and vaporizers; shisha and waterpipe products; and cannabis seeds, including regular, feminized, autoflowering, and high-CBD varieties. Smartshop categories include truffles, kratom, salvia, psychoactive herbs, and related products. The range also includes electronic cigarettes, e-liquids, vaping accessories, CBD products, and health supplements, including mushroom-based supplements.

Shaman Wholesale offers tools for quick and bulk ordering, repeat purchases, and product browsing. Orders are dispatched from its distribution centre, with worldwide and express shipping options through carriers including UPS, DHL, FedEx, and PostNL. The company also states that refrigerated transport is available for perishable goods.