SmartStoring provides digital file management and product photography services for organizations and individuals. Its subscription-based platform helps users manage a central catalogue and digital archive, from uploading and organizing content to updating, retrieving, and distributing files. The system supports folder, tag, and user management, and can automatically catalogue up to 80 file types. It also creates three versions of each uploaded file at different quality levels; document and spreadsheet files are represented with temporary ICO images.

The platform is designed for straightforward access through a standard web browser, allowing authorized users to work with files and share them with colleagues, customers, and suppliers. SmartStoring manages a broad range of digital and marketing materials, including photographs, graphics, video, advertising files, packaging layouts, presentations, fonts, and logos.

Alongside its file-management system, the brand offers a product photography studio as a complementary service. Its customers include consumer-goods companies, advertising agencies, print and media businesses, and marketing and brand managers.