Smoke and Mirrors Hobby is a trading card game retailer serving players and collectors with a broad selection of products at competitive prices. The store aims to bring the welcoming feel of a local game shop to customers wherever they are, pairing online shopping with responsive service and carefully packaged, fast-shipped orders. Customers can also choose free local pickup, typically ready within an hour, and orders over $150 qualify for free shipping. Orders placed Monday, Wednesday, Thursday, or Friday before 3:00 p.m. Eastern are shipped the same day.

Its catalogue includes Pokémon, Magic: The Gathering, One Piece, Lorcana, Dragon Ball Super, Digimon, Gundam, Yu-Gi-Oh!, Star Wars Unlimited, and other trading card games, alongside sports cards. Shoppers can find sealed products such as booster boxes and packs, decks, collection boxes, and individual cards. The store also sells accessories for storing, playing with, and protecting collections, including binders, sleeves, toploaders, playmats, deck boxes, dice, and storage cases. Aegis products include premium toploader binders and card cases designed to protect and display cards.