Smooth Sunday is a Finnish Nordic beauty brand focused on making shaving and everyday skincare gentle and enjoyable, including for sensitive skin. Its products bring key steps of a personal-care routine together, from shaving and exfoliation to showering and fragrance. The range includes reusable shavers, replacement blades and cartridges, shaving butters, sugar scrubs, shower gels, and roll-on perfumes. Products are available in a variety of named scents, including Berry Brave, Fuming Flower, Lazy Lemon, Passioned Passion, Sneaky Sugar, and Vivid Vanilla.

Customers can shop individual products or select starter kits and build a set with their preferred shaver color, shaving butter, and sugar scrub. Smooth Sunday also offers a replacement-blade subscription: after the first delivery, customers receive blades on a chosen schedule and can skip, pause, or cancel at any time. The brand highlights a community of more than 30,000 customers and customer reviews praising its shaving products for their softness and ease of use.