Smow is a brand that specializes in designer furniture and offers a wide range of high-quality products and services. Founded in 2002 by Martina Stadler and Jörg Meinel, smow aims to bring exceptional furniture design to the people of Leipzig and beyond. With a focus on building strong relationships with manufacturers such as Nils Holger Moormann, Thonet, Vitra, and USM, smow ensures that customers have access to top-notch pieces.

In 2008, smow launched its online shop, becoming one of the leading suppliers of designer furniture in the European market. With a French version introduced in 2016, the brand continues to expand its online presence and cater to a diverse range of customers. Alongside their online presence, smow also established physical stores across Germany, with 16 new stores opening between 2012 and 2023.

In addition to their furniture offerings, smow has expanded into the project and contract business, partnering with tnpx to develop comprehensive solutions for clients that go beyond furniture, creating future-proof working environments. With a penchant for doing things differently, Jörg Meinel, the co-founder of smow, has revolutionized the market for designer furniture. His innovative ideas and unique approach have positioned smow as a standout brand in the industry.

From the initial launch of their online shop to the opening of physical stores, smow continues to provide exceptional furniture and services to customers worldwide