SMS Agency

SMS (Sportsmedia & Sponsorship) is a Belgium-based boutique agency specializing in sponsorship and sportsmedia sales. It connects sports rights holders with brands, helping each side make effective use of sports as a platform for communication and commercial growth. The agency works with clubs, teams, leagues, events, venues and athletes to identify and secure suitable brand partners, with the aim of maximizing sponsorship assets and increasing revenue.

For brands, SMS reviews their brand and communication strategies and develops sportsmedia plans designed to provide a fitting presence across sports media. The agency’s work is grounded in the belief that sport is a powerful way to communicate brand values. Its team brings senior expertise spanning sports marketing, media and consultancy, helping align the needs of brands, sports organizations and media.

SMS also organizes sports sponsorship workshops, seminars and incentives. Based in Bouge, Namur, the agency supports ambitious brands and sports rights holders seeking specialist guidance on sponsorship opportunities, media planning and partnership development.