Smyks is a Danish jewellery-making and craft retailer offering materials, tools and inspiration for people who want to create their own jewellery. Its online shop features a wide selection of beads, including glass, crystal, freshwater pearls, seed beads, plastic, metal and gemstones, alongside charms and pendants in varied styles and finishes. Customers can also browse jewellery components such as clasps, earring findings, rings, connectors and spacers, as well as chains, cords, leather, wire and beading thread.

For making and presenting finished pieces, Smyks supplies jewellery pliers and other tools, storage and display products, gift boxes and bags, and jewellery-making kits. The site supports customers with a blog featuring jewellery-making ideas and guidance, as well as courses for learning hands-on techniques. Its additional services include gold plating, engraving on jewellery components, and advice on silver care and storage. Smyks serves both private and business customers and provides practical shopping information, customer support and a physical shop.