Snap for Information Technology is a recognized and innovative brand in the field of Information Technology. Since its establishment in 2003, Snap has been a leading pharmacy retail chain with over 90 branches. They are committed to providing exceptional pharmaceutical and medical services, offering a wide range of high-quality pharmaceutical preparations, cosmetic products, and children's supplies at competitive prices.

Understanding the challenges faced by individuals in buying medicines online, Snap developed the Orange Medicine Store application. This user-friendly app allows people to easily purchase and collect the medicines they need, eliminating the hassle of traditional methods. With a modern design created using Figma, the app offers a seamless and intuitive experience.

Snap's goal was to create an online store that replicates the experience of shopping in-store while addressing the pain points faced by customers. Through a user-centered design process, they conducted extensive research to gather insights and understand user needs. This research informed the development of user flows, wireframes, and high-fidelity mockups.

The research phase also provided key metrics about the pharmacy retail market, such as the $10 million valuation of the Saudi Arabia pharmaceutical drugs market. With over 5,000 pharmacies in Saudi Arabia, Snap recognized the need to cater to a diverse range of customers, including young, female consumers who are increasingly interested in health and wellness products. Snap's user personas, Djamila and Salman, represent their target audience.

These personas helped shape the design process by identifying the specific needs and frustrations of potential customers. Snap aims to provide a convenient and efficient shopping experience for individuals like Djamila and Salman, allowing them to save time and easily access all their required medications and medical supplies. Overall, Snap for Information Technology is dedicated to revolutionizing the way people buy medicines online.

Their Orange Medicine Store application offers a comprehensive solution, driven by a user-centered design approach and a commitment to quality and customer satisfaction