SNG Labs is an independent product and innovation studio founded in Minnesota. It builds original platforms that aim to transform sports fans from spectators into active participants, creating new ways to compete, connect, contribute, and be recognized. Rather than operating as a consulting firm, SNG Labs develops, tests, protects, and launches its own products, with a focus on scalable concepts and proprietary mechanics.

Its portfolio spans sports technology, fan engagement, advertising, prediction markets, social connection, and verified participation. Products include Handicap Hero, a free sports handicapping platform featuring confidence-ranked predictions, public performance records, and leaderboards; Stadium Slop, which collects fan reviews of sports venue food during verified live-event windows; and FantasyTrack, a developing performance market where athletes compete through dynamic, pool-based pricing. Other initiatives include Eyes on the Prize, which connects completed branded-video views to promotional drawing entries, and Team-M8tes, a sports-focused social matching platform.

SNG Labs also develops systems for verifying skill, attention, and attendance, alongside portable fan identity profiles.