SniffLab

SniffLab is a small Australian brand, designed in Melbourne for curious dogs and the people who care for them. Its approach centres on enrichment-led training: practical activities and gear that help dogs focus, meet their instincts, manage energy and settle between activities. The SniffLab Enrichment Framework encourages slowing down through sniffing, using mental effort constructively, supporting transitions and making rest easier.

The range includes SnufflePlace, a training and enrichment mat that turns sniffing and foraging into calm, focused learning at home or on the go. SniffLab also offers dog-walking and training essentials, including adjustable puppy collar sets, control harnesses with connector leads, multi-function leads, puppy lead sets and training bundles. Its online resources include a free 20-page enrichment guide and articles on training, behaviour, play and wellbeing, with advice on skills such as leash walking and settling on cue.

Based in Chelsea, Victoria, SniffLab ships across Australia and offers free standard shipping on Australian orders over $99, along with 30-day returns.