Snow Miku is a beloved character created to support Hokkaido, Japan, debuting at the Sapporo Snow Festival in 2010 with a stunning snow sculpture of Hatsune Miku. Annually, the Snow Miku Festival celebrates this character with various activities, including a public costume design competition that aligns with yearly themes. Snow Miku not only represents winter but also serves as an ambassador for Hokkaido's local initiatives and collaborations with multiple brands and characters.

Accompanying Snow Miku is her pet character, Rabbit Yukine, introduced in 2013 and named to honor her relevance to Hokkaido’s culture. Both characters are recognized during festivals and collaborations and are available in collectible Nendoroid figures.

Under the management of Crypton Future Media, Snow Miku and Rabbit Yukine actively engage with fans through events, merchandise, and an online presence, continuing to enhance the region’s appeal. Overall, they symbolize creativity, community spirit, and the charm of Hokkaido's winter wonderland.