Soap Cycling is a socially impactful brand that works tirelessly to improve lives and promote hygiene in local communities. They believe that everyone should have access to a clean environment, economic empowerment, and basic hygiene. Soap Cycling focuses on creating sustainable, scalable, and measurable change, with soap as their central tool.

With their recycling program, Soap Cycling addresses waste solutions in the hospitality industry. They collect soap and bottled amenities from partner hotels, which are then sorted, cleaned, and recycled by their dedicated MEY workers and generous corporate volunteers. The finished products are distributed to NGO partners, who distribute them to disadvantaged communities across Asia.

Soap Cycling's mission goes beyond waste management. They also provide employment opportunities and youth empowerment in local communities, allowing people to take charge of their lives. In addition, they improve sanitation and hygiene in disadvantaged communities by providing free soap.

The brand's journey started as a way to teach students about running a business but has grown into a multinational organization making a significant impact. By involving communities, corporates, NGO partners, and volunteers, Soap Cycling ensures that everyone plays a vital role in creating a cleaner, safer, and better world