Unclaimed brand
Redefine your relationship with alcohol through our products, guidance, and community.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#11C010
Malachite
17, 192, 16
120, 85, 41
91, 0, 92, 25
#937244
Cape Palliser
147, 114, 68
35, 37, 42
0, 22, 54, 42
#C8C8C8
Silver
200, 200, 200
0, 0, 78
0, 0, 0, 22
Sober Not Dead is a lifestyle brand founded by Karin to present sobriety as a positive, empowering choice rather than a sacrifice. Its message celebrates the everyday benefits of alcohol-free living, from feeling more present to avoiding regretful late-night texts, and encourages people to rethink the routines and social expectations tied to drinking. The brand offers products, guidance, and a community for people exploring or embracing sobriety.
Its online shop features apparel and accessories, including the “No Hangxiety Crew” T-shirt and “sobriety looks good on you” hat. The site also shares brief educational prompts about sober life, such as reflections on sleep and the meaning behind the familiar end-of-day drinking ritual. Customers can browse the catalog, contact the brand, and subscribe to receive updates about new collections and special offers.
With candid, irreverent language and an upbeat tone, Sober Not Dead aims to make sobriety feel stylish, visible, and worth celebrating
Brand industry
Lifestyle
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
