SoCal Jet Boats is a vibrant online community and brand that originated in 2006 as a forum dedicated to high-performance boating enthusiasts on the Colorado River. Founded by a passionate husband and wife duo, Brad and Brittney, the brand has evolved from sharing tips on boat restoration to hosting events and offering quality apparel. Initially established while restoring a family boat, the forum quickly grew into a hub for boater camaraderie, leading to real-life gatherings at lakes and rivers.

In 2015, SoCal Jet Boats expanded its outreach with the SCJB Summer Tour, further engaging the community through fun water activities. Now based in Las Vegas, the brand runs an in-house print shop that specializes in screen printing and embroidery. They offer a range of apparel, including T-shirts, hats, and custom merchandise, all crafted personally by Brad and Brittney. Committed to giving back, a significant portion of the brand's proceeds supports boat racing events, making them a cornerstone of the boating community.