Social Blindspot

Social Blindspot is a humor-driven brand that spotlights the unwritten rules of everyday life through sarcastic storytelling and wearable designs. Its concept begins with familiar social offenses, from loud public FaceTiming and taking ice cream samples to leaving shopping carts behind, then turns them into short animated episodes featuring an unimpressed alien mascot. Episodes run about three minutes and are available on YouTube, with clips shared on Instagram, TikTok, and X.

The brand’s online shop sells graphic tees, hoodies, hats, and accessories inspired by these relatable situations. Designs such as “Shopping Carts Don’t Return Themselves” and “FaceTiming In Public Should Be Illegal” present each message as a playful public service announcement that customers can wear. Social Blindspot describes its aim as entertaining audiences while encouraging people to reconsider inconsiderate habits. It also offers client services, though the site provides few details about them. The brand promotes new episodes and product drops through an email newsletter, and states that most orders ship within one to two business days.