SocialCoach is a social media management and automation platform built for professionals and teams in the mortgage, insurance, and real estate industries. It helps organizations expand their social presence while maintaining control over messaging and compliance. Users can create and schedule content for Facebook, Instagram, LinkedIn, X, and TikTok, with tools designed to simplify posting across teams of different sizes.

The platform includes compliance controls that let companies flag or block selected terms, apply built-in parameters, and access records of past posts. Its content library gives teams a central place to find and share company-approved materials, including through one-tap or one-click posting. SocialCoach also offers analytics dashboards for company-wide activity and engagement, along with individual user metrics and a mobile app for managing content and reviewing performance.

For video marketing, its Video Catalyst service provides scripts, then supports users as they record on their phones, with editing and posting handled for them.