Social Drops is a collaborative social marketing and impact-commerce platform built around the idea that every purchase has social consequences. It aims to connect consumption with positive change by involving communities in business value and supporting a more sustainable, fair and collective economic model. The platform offers products linked to social causes and shares stories, ideas and practical guidance on conscious consumption, sustainability, culture and social impact through its editorial content, “Refrações.”

Its featured product is Chárol, an artisan blend of herbs, flowers and fruit designed as an invitation to pause and unwind. The project began as a pilot developed with the Guarani community of Aldeia Rio Silveiras, integrating community members into the production chain and directing part of sales results to the community. Social Drops presents Chárol as both a consumer product and an example of its impact-commerce approach. The brand also publishes articles and reflections on topics such as sustainable living, responsible shopping and the social effects of everyday choices.