SocialFin

SocialFin is a Singapore-based education marketing partner and trading brand of ScaleUp Lab Pte. Ltd. It helps education businesses attract higher-quality parent enquiries and convert more of them into enrolments, focusing on outcomes such as tours, trials and assessments rather than clicks alone. Its clients include preschools, tuition and enrichment centres, student care providers, coding and specialist schools, and other education organisations.

SocialFin’s services span marketing strategy and messaging, paid advertising, SEO, onsite content production, CRM and enquiry follow-up. The team reviews the customer journey, clarifies target audiences and offers, creates content at clients’ centres, and uses enquiry and enrolment data to refine campaigns. It also helps organise response times and handovers, with weekly reviews and testing to improve lead quality and conversion.

The company offers an AI enrolment assistant for WhatsApp that answers common questions, gathers qualification details, books tours, trials or assessments, sends reminders, and transfers conversations to staff when needed.