Unclaimed brand
We study what the feed selects for. A research lab mapping the gravity wells of attention across the platforms a billion people live in.
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Social Intelligence Labs is a research organization studying how recommendation systems shape attention and public understanding across major digital platforms. Its live observatory tracks online trends and signals, showing which topics are rising, peaking, falling, or fading, alongside measures such as reach and velocity. The lab combines algorithmic cartography, real-time measurement of public discourse, and research into how platform selection models influence what people believe is happening. It also examines anomalies and coordinated movement that may be difficult to detect when viewing platforms individually.
Social Intelligence Labs aims to make its findings accessible and useful beyond the research community. It publishes results in plain language and releases tools under permissive licenses, emphasizing comprehension rather than capture. Its work spans research engineering, data storytelling, platform infrastructure, and partnerships to connect its findings with people who can use them. The organization is based in New York and lists remote and New York City roles.
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Science and Education
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