Social Paradigm Group (SPG) is a UK ecommerce growth partner formed through the merger of two direct-to-consumer agencies. It helps ecommerce brands grow profitably by combining paid media, creative strategy, growth planning and customer retention services. Its paid advertising offering covers Meta, Google and TikTok, supported by performance creative designed to improve campaign results.

SPG says it provides at least 40 creative assets per month at no extra production cost. Its growth strategy work considers products, offers and conversion rates alongside media buying, with a focus on profit rather than vanity metrics. Email and SMS services help brands engage customers, encourage repeat purchases and build loyalty through personalised campaigns.

SPG also develops and owns two proprietary platforms: AdSynth, which supports the creation and management of Meta campaigns, and eCompass, which brings together ecommerce and marketing data from Shopify, Meta, Google, TikTok and Klaviyo for performance monitoring and profitability analysis. The group reports having more than 50 in-house specialists and shares case studies and practical growth insights with ecommerce businesses