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Hex Code
Color name
RGB
HSL
CMYK
#AB4300
Fire
171, 67, 0
24, 100, 34
0, 61, 100, 33
#FFFEA3
Milan
255, 254, 163
59, 100, 82
0, 0, 36, 0
#725600
Cinnamon
114, 86, 0
45, 100, 22
0, 25, 100, 55
Lazada Group, founded in 2012, stands as Southeast Asia's foremost eCommerce platform, revolutionizing the retail landscape across six countries including Indonesia, Malaysia, and Thailand. Backed by the advanced technology of Alibaba Group, Lazada connects millions of consumers through its robust logistics, payments infrastructure, and innovative technology. The platform boasts a vast selection of products, exemplified by LazMall, which launched in 2018. LazMall serves as the region's largest virtual mall, offering over 32,000 international and local brands with a promise of product authenticity and prompt delivery.
Additionally, Lazada Marketplace empowers retailers, providing access to a massive customer base, secure payment methods, and extensive support services. Merchants can showcase diverse offerings across 18 categories, from health and beauty to home appliances. Lazada's commitment to cross-border eCommerce enhances accessibility, allowing Southeast Asian brands to reach global consumers with quick delivery. With a vision to grow its customer base to 300 million by 2030, Lazada continues to innovate and adapt, creating an exceptional shopping experience.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #AB4300, #FFFEA3 and #725600.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
